HSMI Standards

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Business Marketing Standards

1. Recognize the customer-oriented nature of marketing.

2. Explain the concept of marketing strategies.

3. Analyze the characteristics, motivations, and behaviors of consumers.

4. Analyze the influence of external factors on marketing.

5. Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. ES

6. Explain the nature and scope of the pricing function. ES

7. Explain the nature and scope of the product/service management function. ES

8. Explain the role of promotion as a marketing function.ES

9. Explain distribution options for a business.ES

10. Demonstrate basic selling and customer service skills.ES

11. Analyze and use the role of marketing research in decision making.

12. Describe the elements, design, and purposes of a marketing plan. ES

13. Examine the issues of marketing in the global environment.

Standards