BM5

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Contents 1 Marketing Standard 5 2 Standard in Kid Friendly Language 3 Standard Unwrapped 4 Instructional Strategies 5 Assessment Strategies 6 Resources 7 Projects and Activities

Marketing Standard 5

Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process.

Standard in Kid Friendly Language

Study the four Ps of the marketing mix. Know how they work together and why they are important to the marketing process.

Standard Unwrapped

KNOW

Vocabulary

• market

• consumer market

• industrial market

• target market

• customer profile

• marketing mix

ABLE TO DO

• List the components of the marketing mix.

• Explain how the components of the marketing mix work together.

• Explain why the marketing mix is important to the marketing process.

Instructional Strategies

Assessment Strategies

• Vocabulary Quiz

• Student Work Papers

Resources

Marketing Mix

Projects and Activities

Marketing Mix Quick Activity