BM12

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Contents 1 Marketing Standard 12 2 Standard in Kid Friendly Language 3 Standard Unwrapped 4 Instructional Strategies 5 Assessment Strategies 6 Resources 7 Projects and Activities

Marketing Standard 12

Describe the elements, design, and purposes of a marketing plan.

Standard in Kid Friendly Language

Explain what is included in a marketing plan. Explain how it is set up. Know why you use a marketing plan.

Standard Unwrapped

KNOW

Vocabulary

• SWOT analysis

• environmental scan

• marketing plan

• executive summary

• situation analysis

• marketing strategy

• sales forecasts

• performance standard

ABLE TO DO

• Complete a SWOT analysis.

• Create and design a marketing plan.

Instructional Strategies

• PowerPoint Lectures

• Graphic Organizers

• Homework and Practice
  • Student Work Papers

Assessment Strategies

• Vocabulary Quiz

• Student Work Papers

• Chapter Tests

Resources

Glencoe Marketing Essentials Textbook Site

Projects and Activities

• Complete a SWOT analysis for a company.